A slightly crazy idea. A little too honest.
Like beautiful things.
We are a multilingual couple with too many languages and too many ideas in our heads. This is what happens when you let them out.
Our history
How Totally Random Was Born
Totally Random was born from a slightly crazy, slightly too honest idea, like all those beautiful things that happen when you least expect them.
We are a multilingual couple: half of us speaks one language, the other half is fluent in another. And we often find ourselves mixing words, expressions, and idioms in ways that only we understand, but that you will love even more.
One day, between a brainstorming session and a "how do you say habibi in Italian?" we realized that the phrases that represent us so well had to leave our couch.
So we got to work on the designs: phrases, quotes, jokes, and expressions from a thousand different cultures, all gathered under a single name: Totally Random.
We started from scratch, with too many languages and too many ideas in our heads. We made mistakes, changed our minds, laughed a lot and made one promise: to create things that truly represent you.
Why we are multilingual
It’s not just a style It’s how we truly think
When you live between two languages, you learn that some words cannot be translated they are carried with you. رواق is not "relax". حب is not just "love". "Today anxiety" has no equivalent in Arabic.
Every garment we design is born from that: from that feeling of having the right word in one language and not the other. And from the idea that wearing it is the most direct way to say "me too".
What moves us
Totally Random is not just a sweatshirt and t-shirt brand
Multilingual by nature
We don't do it because it's trendy.
We do it because we live between two languages every day and know how powerful it can be to find the right word in the right language.
For those who don't fit into just one world
Totally Random is for those who have more than one home, more than one language, more than one way of saying things. And for those who, when they find someone who understands, don't need to explain anything.
Every word has a meaning
We don't put Arabic characters on a garment because they look good. We put them on because they say something specific and we always explain what.